Most websites are a waste of money…
BUT, with a little tweaking, they can become gold mines!
“A website is for life, not just for Christmas!”
The same as you would never buy a dog, just to keep the kids happy at Christmas; a website should be purchased with one aim, to make your business more money than it costs. Not just because you think you “should have one”.
Key components to making a website work…
1) Making visitors do what you want them to
2) Getting enough visitors to see your website
Forget pretty but useless websites
This is where most websites fall down, the primary focus seems to be on how good they look. But to be honest, who cares?
Whistles & bells and fancy designs are nice but how much difference do they make to the effectiveness of the website?
Focus on client needs & wants
If you focus on YOUR clients, give them what they are after in your website, add a little creativity and a bit of smart (not hard) work. You will reap the rewards.
These clients will then help to spread the word and generate more traffic to your website.